When hiring any social media manager to take the lead role in your campaigns, it is essential that you find the right person because they will represent your brand.
If you are an organization dealing with a large number of social issues, a person’s lifestyle and online presence can have a great effect on choosing the right candidate.
List the qualities and skills that you think are most important to have for your brand, and narrow down your candidate choices based on those factors.
When you’ve narrowed down your options, prepare what you want to know ahead of time, so you already have an idea of what type of person you are looking for.
Here are things you might want to consider asking when interviewing them:
- Are you comfortable taking the lead role in creating projects together with our other departments to gain valuable in-house experience?
The answer to this question is vital because many social media managers do not understand the principles of SEO and this can cause a great conflict if the posts and content they are publishing affect SEO and vice versa.
These two departments must work together seamlessly for effective marketing to take place.
- Do you enjoy working in a variety of inbound marketing fields?
If the social media manager can only post to platforms, but lacks skills in basic design, email marketing, and content areas, it won’t always be the best option for your business.
Social media marketing involves much more than just posting. Posting is what virtual assistants do, not managers. Managers must possess at least some of the skills listed in the specific job details below.
- Are you up to date on the latest online trends today? Are you energetic, creative and resourceful? Do you work well with others and are you comfortable taking some direction?
This question is very important as the position requires the person to get along with others and find a variety of creative approaches to get the job done.
Social media marketing plays an integral role in assisting the business management team with the overall brand strategy and requires the individual to communicate, promote, and implement future marketing strategies through a variety of linked marketing concepts.
These inbound marketing strategies can include some or all of the following skill sets; graphic design, email marketing, promotion, SEO content, event planning, and other services and tools the company uses to maximize its branding initiatives. If the candidate is unable to use a variety of different applications, software, and media, they are unlikely to be effective.
Many workers in this field think they are managers, just because they post on platforms, this is not the case. They don’t understand marketing concepts, they are just attractive, there is a difference!
Specific skills required to be a successful manager:
- Social media marketing candidates should be expected to have some of the following personal skills:
- A solid understanding of branded products and customer service.
- Excellent communication skills and the ability to sell ideas through a variety of different mediums.
- Strong written and verbal communication skills.
- Basic design and graphic skills.
- A solid understanding of online marketing concepts such as video marketing, social media, email marketing, and content creation.
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone and voice of the branded blogging blogging platform.
- Excellent organizational skills to be able to work independently and manage projects with many moving parts.
- Be sociable and interact with other people.
- Possess exceptional leadership and group building skills.
- Socially responsible, funny and open-minded.
While not all skills are as important as others, and let’s face it, not everyone can have all the required skills, the candidate is expected to possess at least a considerable number of them.
The same can be said about specific job skills requirements, which are:
- The ability to work and communicate with the appropriate department managers to launch corporate strategies.
- Create or access content that helps articulate brand equity.
- Conduct product research and marketing trend analysis.
- Provide detailed information, training, and product marketing reports to sales reps and other departments when required.
- Start and properly maintain numerous social media accounts such as Twitter, Facebook, YouTube, LinkedIn, Google+, etc., under the guidance of the marketing manager.
- Provide communications on social platforms with a consistent and branded voice.
- Find and join brand-related social media platforms.
- Create and evaluate social media strategies.
- Help increase the reach of the company’s social networks.
- Submit various types of articles on a wide range of topics for your ‘blog.
- Proper writing and editing skills are a must.
- Contribute to long-form content projects such as e-books and newsletters.
- Undertake analytical projects to improve blogging strategies / tactics and expand users.
- Practice creative, honest and white hat SEO tactics.
- Assist with end-to-end email campaign management, including planning, testing, evaluation, and reporting.
- Develop and optimize lead development campaigns.
- Developing specific event planning strategies for the brand.
- Keep up to date with the practices and standards in the email marketing industry and grow the brand through your lists.
- Assist all departments in daily operations.
- A minimum of 2-3 years of prior marketing or sales experience.
The truth is that social media marketing involves much more than just creating a few posts for Twitter and Facebook, it requires a lot of time, patience and creative thinking on the part of the manager to be able to run campaigns for long periods of time. weather.
Results are difficult to quantify and are rarely measured in direct sales.
What social media managers can’t do is create direct sales. This is a misconception created by the most enthusiastic social media marketers who only sell the idea of social media. This is not reality, social media simply engages with customers and creates buzz for a brand that generates sales through web traffic and corporate promotional marketing campaigns.