It’s no secret that people make money every day with the Google AdSense program. Throughout the short history of AdSense, there have been many theories on how to best maximize the CTR (click through rate) of your website’s AdSense ads. Although many methods work well, there is a proven way to attract visitors to your site who are genuinely interested in what those ads have to offer.
1) Focus on products or services … Things that people are looking to buy
Simply put, create a site about a certain product or service. Google AdSense ads are just ads for products or services, right? If you want to attract visitors who will click on those ads, your target market will be those who are actively searching for that product or service. If you want to monetize your website with Google AdSense ads, why not optimize your site content to exactly target the visitors the ads are targeting?
2) Find a micro niche product. (A niche within a niche)
The more specific you are with your keywords, the more likely your site will rank high in search engines for that particular search term. And the higher your CTR on your AdSense ads. The broader your keyword, the more competition there will be for that keyword.
For example, the keyword “real estate” is very popular, but it would be very difficult to distinguish your website from the millions of other real estate websites on the web. The keyword ‘Napa Valley Condos’ would be a much more specific niche and your competition would not be as fierce. (Ultimately, you drive more website traffic, which would maximize your CTR on your AdSense ads)
3) Look for high search volume, little competition, and lots of advertisers.
When doing your keyword research for your AdSense site, the best words and phrases are those that have a high monthly search volume. Anything over 2,400 and under 100,000 is a good starting point. Keyword search tools like Google’s External Keyword Search Tool and Wordtracker are great tools and also very accurate. If you use the Google tool, be sure to search for ‘exact numbers’.
Once you’ve found something in that range, check out your competition. There are some software programs, like Micro Niche Finder and Market Samurai, that will not only show you the strength of the competition for that particular keyword, but also help you find micro niches for your keyword.
Then head over to Spyfu (limited free service) to check if there are enough advertisers for your particular keyword. If all is well, get busy writing your content!