Video production is now among the most important business strategies to aid in brand awareness and also increase sales conversion. Whatever type of business you are running today, it is possible to harness the power of video marketing to stay ahead of the competition. Many brands have even built in-house teams to run productions. Others are using any available camera to shoot amateur footage.
The only problem is that it is easy to differentiate between amateur and professional content. If you consider the effectiveness of this marketing tool for any campaign, trying to save money by compromising quality is not recommended. The modern consumer is very enthusiastic and will distinguish between quality and poor quality productions.
Using marketing materials to increase your brand’s visibility is invaluable, especially in the digital age. Hiring a professional videographer or video production company can actually save you money and show your brand in the right way. Don’t make the mistake of using a hobbyist solution just to save money because it can backfire. Remember that everything you post represents your brand and can never be taken down. If you are wondering how it is possible to distinguish between amateur and professional video production, consider the following.
Amateur vs professional video production service providers
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Lack of Diverse Camera Shots – A professional videographer knows what is visually appealing and can get as many creative angles as possible efficiently. These angles help you tell your story more creatively and this drives your brand forward. With the experience these professionals bring, you have the advantage of having more shots and saving time. An amateur is limited in the number of shots he receives because he is not well versed in using the equipment and does not know which angles work best to tell the story effectively.
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Poor audio and visual quality – One of the biggest mistakes any marketer can make is creating a poor quality video intended for marketing purposes. With the popularity of visual content across platforms, it goes without saying that your content might eventually get noticed, but it will then be used to ridicule your brand. This is the biggest danger for any company brand that is online. This mainly happens when you use hobbyists for your production. When you have an expert working for you, you are assured of high-quality content because the necessary equipment for filming is available and your significant technical expertise is used. Also, they understand the best environment and use other specialized equipment like external microphones and camera stabilizers, tripods, handheld devices to ensure quality. Other considerations include lighting, which works to improve the quality of the video and content.
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Unnatural Scripting: If there is no one with screenwriting skills, you can bet that the final product will not have a clear and concise message. Many ideas that look good on paper can’t work when you’re producing visual content. If you’ve ever seen a commercial that you didn’t want to complete due to lack of logic, find an expert to avoid doing a similar one.
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Editing techniques: Poor editing can end up with the best story line in a video production.. For amateurs, there is not much to do once the shoot is done, but for a professional, editing is the most important phase.