So you’ve created a great website that sells your product/service, an affiliate product/service, or both; however, you are not making any sales. Many first-time web designers don’t understand how important advertising is to generating the targeted traffic needed to guarantee sales. Advertising is a numbers game, and if you get enough traffic to your website and your product/service is a quality one, you will start generating sales. Here are four tips that will help your website gain exposure and increase sales.
- Submit a press release to a free online service. These are great because they give you practice in writing a press release that will come in handy for any future changes or announcements with your business.
- Offer a free e-book or newsletter if someone signs up for your website or blog. This is a great way to gain access to a large pool of pre-quality traffic. You can now create a list of users who have opted in to receive information from you. This is a marketing gold mine. Send updates or newsletters with information about new products or services. Or you can just send information and build trust that will help convert into sales later on.
- Place ads on free classified websites like Craigslist, Backpage or others. Free classified sites are great avenues for getting your product or service out there. Just remember to write good headlines that grab people’s attention. The key to getting people to click on your ad is to offer a solution to a problem. People are not interested in being sold something; They are looking for solutions to a problem. Write a good headline and in the body of the ad provide information on why your product/service will benefit them.
- Write SEO articles and submit them to online directories. Article directories are a great way to get links to your site. All you need to do is write an informative article about the content related to your website and post it to a free online article directory such as EzineArticles or GoArticles. When writing articles, make sure you have optimized for your specific website keywords or keyword phrases.
Advertising is the key to a successful business, and online businesses are no different. Without people visiting your site and buying your product or service, your online business will go under. Many times people build a site and think they can just sit back and watch sales increase. The reality is that after you build your site, the work has just begun. You need to advertise, advertise and advertise.
Use different mediums to spread the word about your new website and you will be rewarded. Just remember that generating quality traffic to your website is a process and you have to be patient. Having an advertising plan is a good way to start. It will keep you on task and provide you with the daily action items you need to complete to reach your goals.