How do you know if your social media marketing efforts are working? These seven ways to analyze your social media marketing efforts will help you understand what’s working, what’s not, and what needs to change.
1. Commitment
Are your followers responding to what you share on social media with their own comments? How many comments do you get on average per post? Which post has the most comments? What if you get off topic? What happens when you stay on topic? These questions can be answered with the analytics on your social media platform’s dashboard.
2.I like
When you post something, what is the response? Do people like your post, love it, or dislike it? Does it make them happy or angry? Seeing the Likes on each comment and how they are growing for your Page in general is a good way to know if you are connecting with the right people.
3. Actions
What percentage of your posts are shared? Do you ask people to share? When posts are being shared at a high rate, it’s a good indicator that you’re connecting with your audience. When no one shares a post, it’s because it’s not that big of a deal or they don’t think about it, so be sure to ask people to share it.
4. Growth
It’s easy to tell if you’re growing or not by the number of likes you get on your page. If you can dig deeper into the analytics to find out where new people are coming from, that will make your efforts much more effective, as you can iterate on what works and stop doing what doesn’t.
5. Scope
Often, especially when promoting a post, your reach (i.e. how many people see the post) is an important indicator of how effective your post is. For example, if you reach 1,000 people but no one responds, likes, or comments, the content may not be the right content for your audience.
6.Clicks
The number of people who click on your landing page compared to the number of people who view it is also a great indicator of whether you’re already hitting the mark with your audience. If you’re getting a lot of clicks and no conversions, maybe your landing page isn’t quite right compared to the information that gets them to click.
7. Notices
Who talks about you, what does he say and where does he say it? Social media is a great way to check the barometer regarding the health of your business and the opinions others have of your business. You can set up a Google Alert to find out if someone says something about your niche, industry, or even your name.
Each social media platform has its own way of showing you their analytics, but each one has good analytics that can show you most of what’s mentioned here without having to buy anything special. That’s one of the many things that makes social media marketing so effective.