Black hat SEO methods may seem tempting for a rapid increase in traffic, but they will likely get you in trouble, perhaps a bigger problem than you bargained for. Just look at what happened recently to an American retailer whose SEO firm didn’t help them excel with Google, but got them into trouble. They said they didn’t know what their SEO company was doing. As a business owner or head of marketing and e-commerce in your workplace, you need to make sure you know what is happening with your website so that your website does not fall off the face of Google Earth unexpectedly due to what is happening. perceived as inappropriate SEO tactics.
Black hat SEO is really not worth it. Search engine algorithms are continually being tweaked to help them be “honest” by allowing the cream to rise to the top. It’s best to start the way you want to continue, even if it takes a little longer to get to the top of the search engines. So how do you identify black hat SEO methods to be sure to avoid them?
Avoid Black Hat SEO – Tips:
- Be careful when dealing with SEO companies that make outlandish promises. If they tell you that you can buy your way to the top with paid links, this is a red flag.
- Research the reputation of the SEO company you are talking to. Make sure they are recognized as legitimate and have good testimonials from real clients to back up what they tell you.
- Make sure your website navigation is transparent. No entry or wrapped pages. No hidden text in a keyword attempt, and so on.
- Ask to see your report. The most important thing you can do as a website owner is to regularly review your traffic reports. A good indication of black hat SEO is, for example, an excessive number of PR backlinks from non-relevant sites.
Effective SEO, especially in a competitive niche, can be like a full-time job and that’s probably why you want help. Hire an expert SEO consultant but seek transparency in their methods. If something doesn’t suit you, ask questions. It does not hurt to review the basics of the white hat and Black hat SEO so you can carefully monitor what is happening with your business. Search engine optimization is an evolving world, and a reputable subject matter expert can help your business get the most out of it through proven, ethical strategies that work.