Advertising is one of the promotion methods that has worked very well for the last ten years and plays a very important role for long-term sustainability in a monopoly economy. Although experts have given many theories about advertising, today’s market demands more than that. Advertising is an art and not a science so; traditionally defined methods may not be useful in the modern era of competitiveness. We need to understand customer expectations, the amount of choice they have from our competitors, and what drives them to buy.
understand customers
Sometimes it is very difficult for the marketer to know what the real expectations of the customers are. The price, the quality, the timely availability, the brand and the return policy are some of the characteristics that every client requests. The first important step in gaining customer trust is to define your target audience. It can be in the form of location, income, and/or age group. Customer grouping will help determine how products and services will be sold and what kind of customer service tactics work best. In addition, it will facilitate the strategic management of product marketing.
Strategic Advertising and Gain Trust
Since you have defined who you want to target, the advertising method will be based on the requirements of your target audience. If the targeting includes children in the 3-5 age group, the second step would be to see who is going to buy from them. In this case, it will be the parents, so the product will be advertised with parents in mind. Appealing to parents through TV ads is very common because children usually learn about their products through TV. Now, and on several occasions, the ad will come as a commercial on the children’s favorite show and the way it will be displayed is very important. The marketer should keep in mind that the power of decision will be in the hands of the parents and what is shown in the ad should also appeal to them. Showing how the product is useful for children and how it will help further growth of the child can motivate parents to know more about it. In addition, relating such information to children’s favorite cartoon characters will appeal to both parents and children. Therefore, every step to win customers and influence the market must be taken with an understanding of the basic psychology of customers.
influence the market
The market speaks the language of the customer. Spreading positive words about the product in the market can change the entire thought process of all potential consumers in the market. It is the power of advertising that helps bring about this change.
With the growth in popularity of social media, market players have become very active in publicizing each product. Therefore, the presence of the product in the market is also facilitated through advertising on social networks.
Understanding market demands, including legislative requirements, is the key to success for any business.