MLM lead generation can be a time-consuming task, but it is obviously necessary to build a successful network marketing business. What I see most of the time are so many new recruits struggling with how to come up with and implement an action plan that works for them. Many try this and that without giving any strategy enough time to work, or get caught up in analysis paralysis and wonder what the right step is to take. When any of these things happen, a new network marketer is bound to fail.
Having a plan of action and sticking to it consistently is what it takes to be successful in multi-level marketing. One approach you can take to successfully generating MLM leads that has proven its worth is blogging. You can use the free platforms like WordPress.com or Blogger or if you are already doing your own hosting, you can set up a WordPress blog on your own hosting account.
Whatever you choose, there are just a few search engine optimization (SEO) basics you need to know to get started on the right foot:
1. Choose a keyword phrase that people would use to search and find your blog. This means that you will have to think of many different phrases that are not too competitive. For example, “working from home” will be too competitive. How can I know? Do a Google search with quotes around your term and see how many other competing websites there are. You want to find a phrase that has less than 200k results when you type it into Google with quotes.
2. Create a list of as many keyword phrases that fit the above criteria and then go to the Google Keyword Tool. Write your sentences one by one to see how many searches each one receives per month. You would like to see these numbers as large as possible – 5000 would be good, but anything above 800 is fine.
3. Take the most searched phrase and name your blog in its URL (for example, LearnToWorkFromHome.blogspot.com or WorkFromHomeWithCandles.wordpress.com). Please note that you generally cannot use trademark names in your title.
4. The rest of your phrases can be the titles of your blog posts. Make sure to use your main keyword multiple times throughout your posts, but don’t overdo it.
5. Write related articles and submit them to places like Ezine and then in your author box, point readers to your blog.
6. Create a Hubpage and Squidoo lens and link to your blog on the lens.
This will get you off on the right foot for “natural” MLM lead generation. People who find your blog and other articles are laser targeted traffic. They are looking for you instead of you having to look for them. What I described is the beginning of something that can be as complex as you want it to be, but if you’re just getting started, it’s the perfect way to get off on the right foot.