When shopping for a mortgage, most potential customers are looking not only for the best mortgage rate, but also for a licensed mortgage professional who has the experience and knowledge to serve them. Simply placing an ad stating your name and phone number with your catchy logo will not attract the attention of potential customers looking for a mortgage.
The following are the top 5 don’ts of mortgage lead generation.
one. talking about yourself –
Mortgage buyers don’t care about you. They want the best for them and don’t care how many programs you have or how many lenders you have.
2. Advertising Interest Rates –
Mortgage rate advertising will generate mortgage rate buyers who will waste your time unless you give them a free loan.
3. Buying Leads –
Buying home loans is a waste of money. Not only will you be competing with every mortgage broker in town, but again you’ll have to do the deal for free to get the business.
Four. cold calling –
Cold calling not only sucks, but it will also burn you out. Who wants to stay in the office every weekday until 9 pm and on Saturday mornings to get hung up hundreds of times?
5. Donuts for Realtors –
Think about it, how many lender representatives walk into your office? Do you give them your business because they gave you a cell phone holder?
By avoiding these 5 mistakes, you will save hundreds of dollars and your valuable time. Some of the 5 Don’ts may have worked in the past, but we are in a new era of marketing as the mortgage industry continues to change.
The following are the top 5 duties of the mortgage lead generation.
one. give away information –
Depending on your niche, provide potential mortgage customers with information they can use in lieu of an advertisement for your business.
2. Join a networking group –
Networking groups are a good source of leads because you were referred to you by a member of the group that the mortgage consumer trusts.
3. seminars –
Offer a seminar based on one or more of your niches to educate potential mortgage leads. If you conduct the seminar well, your potential customers will remember you when it’s time to refinance or buy a home.
Four. business letters –
Hand out your business card wherever you go. Give them to the bartender, the gas station attendant, you never know who they know who needs to refinance or is looking to buy a home.
5. Build an online presence –
This is by far the best way to build a mortgage advantage. Consumers have been using the Internet to find the information they want for years, and the number of online mortgage buyers will only increase with time.
These 5 Mortgage Lead Generation Tips are sure to have you generating more leads and closed loans for years to come.