People still don’t fully understand that search engines are very smart companies and while they look at link volume, they also look at link quality, so large link buys would be considered a bad sign for the engines and could even get you fired for trying to manipulate the results. The links must be quality links and that is what is known as organic link building.
So how do you build links organically?
Organic link building is a time-consuming process and can be extremely frustrating and difficult, but it is essential to SEO success. You have to think that search engines want natural links and that means manually submitting your website to good directories, listing sites, social networking sites, article sites and looking for quality link exchanges as well. Link exchange is a good thing despite what many people say, but only if it is used correctly. You should only link the exchange to a website related to your field, for example a car cleaning website might link the exchange to a car parts website.
Sounds like a lot of work, why bother?
It’s a lot of work to do each week and it can take a long time to build good links, but if you want your website to rank well for competitive keywords, this type of organic link building is essential. In a nutshell, link building is the backbone of any good SEO campaign as it improves rankings, but it is also a great way to get your business name out there on the internet.
What companies offer this as a service?
There are many companies that offer link building as one of their services and some are cheap and some are expensive. Ranking them is not easy because you have to make sure that the links they are getting are not paid links or bad links, they have to be organic. You can tell if a good seo asks for testimonials from other clients and searches online for reviews about them. There are many good affordable SEO companies out there, but you need to tread carefully and find one that suits your needs.
Organic link building in its pure form is all about quality links coming into your website. You need to find the balance between quality and quantity. Too much time spent trying to find very high-quality links is good, but you can’t get anywhere quickly doing it that way either. Also, too much time spent getting easy low page rank directory links won’t count for much. You need a good amount of links from many medium quality websites while trying to get one or two links from very high quality page rank websites.