Pop art was an art movement that emerged in the mid-1950s in Great Britain and in the late 1950s in the United States. British artists were the product of the Independent Group (IG), formed in 1952. Members resisted the institute’s commitment to modernist art, design and architecture. However, it was the Americans who really increased the awareness and success of the Pop Art movement.
Pop Art used the visual products of popular culture within the fine art movement. The English critic Lawrence Alloway used the term ‘pop’ as art that made use of objects, materials and technologies of mass culture, to bring out the performance of industrial society. It was characterized by themes and techniques drawn from popular mass culture; such as comic books, packaging, advertising, television and film.
Pop Art evolved at a crucial moment in society, after World War II, which saw enormous economic growth. This was the beginning of business manipulation, celebrity and exhibitionism. He wanted to bring art back to people in their everyday lives, working with simple, everyday objects.
Around 1962, Pop Art established itself as a serious and recognized art form. It marked the end of modernism and the beginning of the postmodern era. It merged the division between fine arts with the media and advertising commercial arts; a division that had been prominent for hundreds of years. Pop Art soon became one of the biggest movements of the 20th century. It was beautiful, polished and glamorous, even though it was mass-produced on a low budget; He perfectly captured the changes in society.
Andy Warhol was one of the most important American pop artists. It was Warhol’s paintings that made him so famous throughout the world. His painting of Campbell’s soup cans, which was used commercially, has become well known. As well as his screen print of Marilyn Monroe, which represents Warhol’s own vision of American fame.