The sales funnel concept existed even before the Internet was born. However, the concept has grown tremendously in popularity when it was introduced to the world of online marketing. Now, it has become one of the most talked about concepts in the industry. No matter what field or niche you are in or whether you are offering a product or a service, the sales funnel is still relevant. Although commonly used for network marketing businesses, the concept can also be applied to other forms of online marketing, such as affiliate marketing, direct selling, retail, and freelancing.
It can be a bit difficult to understand what a sales funnel is if you are a beginner in the industry. In a nutshell, a sales funnel, as the term implies, is the funnel or pipe through which you lead your customers. As your customers move through this funnel, some stop along the way while others continue to the bottom of the funnel. Customers who make it to the bottom of the funnel are your most valuable customers. The number of these remaining customers divided by the total number that entered the funnel equals your conversion rate. This is how the funnel concept works. At each level of the funnel, there is usually a specific product that caters to customers who reach that level. This means that as customers move down the funnel, they will receive a different offer.
Here are some tips to optimize your sales funnel:
– Make sure the people entering your funnel are as specific as possible. The more specific these people are, the higher your conversion rates will be. There are many ways on how to drive traffic to your funnels. These ways involve the most basic internet marketing techniques such as search engine optimization, article marketing, email marketing, social media marketing, and online advertising. As long as you have time to do all of these, then you should use all of them. If you’re short on time, it’s best to try them all and then stick to the few tactics that give you positive results.
– Give great importance to the quality of the products and services you offer in your funnel. From the beginning of the funnel to the end, your offers must be valuable to your customers.
– Always stay in touch with your customers. If you have provided valuable products for your customers before, they are likely to buy from you again if you offer something else. That’s why it’s important that you keep in touch with your past and current customers and update them with your latest offers. One way to do this is to have your customers sign up for your mailing list before they enter your sales funnel. Once they are on your mailing list, it will not be that difficult to contact and communicate with them.
Here are some of the most important things to understand about working with a sales funnel.