Google and other search engines will store everything you post or is posted about your business on any website, blog or social network in the world. Depending on the size of your company and the business model, whether you have a lot of relationships with end users or not, you will need a certain level of involvement and workload to build and maintain a good image for your brand on the Internet.
Here are some of the best methods consistently used for effective brand management on the Internet:
1. The same content provided by you or your industry leaders along with your quote should be shared on as many platforms as possible: your website, blog, social media, forums; the only condition is that these platforms are suitable and compatible with the image of your company; these will help you establish yourself as an expert company in the fields in which you are active;
2. The old content you already have needs to be updated all the time; it needs to be perceived as a “fresh” company and not as a “dusted” one;
3. Social networks help these days more than ever to observe market trends, to listen to customers, to listen to their complaints and this information is a gold mine; value it, use it to your benefit and guide your communication around it;
4. Clients are more sought-after experts than ever; so take the best of your niche and go deeper than ever before; information is more accessible than ever so it is not easy to become relevant;
5. If you can, use “game mechanics” which are considered a great ingredient for today’s online brand presence; give your actions a gaming focus, reward your fans, readers and customers and offer them incentives;
6. Be very specific and maintain unity in all your communications through various channels; engage your employees to post company updates to their personal account from social networking sites;
7. Monitor through all possible tools the publications and updates that are published about your company; if someone says bad things about you, try to respond appropriately and as soon as possible; Imagine what effect a tweet that is retweeted over and over again and transformed into a few hundred tweets about a problem related to your company can have;
8. In all communications try to see the full side of the glass of water; especially in difficult times, positive communication works; try to see the opportunities and not get carried away by circumstances;
9. Publish press releases consistently and post them on major press release portals; they will reach many new potential customers for you and improve the power of your brand;
10. Try to implement the latest tools in your communication policy and use the most innovative platforms; be a leader and not a follower;