Before publishing your own eBook online, you should consider the following 7 main ideas discussed in this article. It will help you become one of the most successful eBook authors in terms of sales, profits, and growth in popularity. He must understand that publishing and selling e-books on the Internet is a numbers game. The more virtual copies you sell, the more profit you will make in your business. Therefore, it is important that you take notes of these ideas if you also want to become a successful eBook author.
1. Determine the size of your market
It is important that you determine a few market variables before publishing your own eBook online, except that you are writing for fun and pleasure and not to make money from eBooks. I know there is nothing wrong with being a writer who wants his voice to be heard by a target audience and not making money online. But to sell authors, I know you want to make money writing eBooks. This is where determining the size of your market becomes vital.
You can use niche forums, keyword research tools, and surveys conducted from your email subscriber list to do this exercise. In other words, you need to know who your potential buyers are, the market demand, and whether they will be willing and able to buy your eBook.
2. Learn how to optimize your website
You should keep in mind that there is always fierce competition in every niche market that you venture into online now. There are no darker and more profitable niches that have not been discovered. So, to stay ahead of the competition, you need to optimize your website for the target keywords related to your ebook idea. On-Page SEO (Search Engine Optimization) is crucial to the success of your eBook marketing because you definitely want free targeted traffic from search engines.
3. Be ready to market your ebook
From my experience and observations, successful eBook authors are aggressive marketers. Some go the extra mile to recruit affiliate marketers and enter into joint venture partnerships to sell more of their information products. Many e-authors are now turning to social media to reach as many buyers and customers as possible. If you’re lukewarm in your eBook marketing campaign, there’s little you can do to improve your eBook sales volume and ultimately turn a profit.
4. Set the right price for your ebook
You need to set a competitive price for your eBook that your target market can afford. This means that you should do some market price research to find out the average price that other authors charge their clients. The only exception is when you are a known authority in your niche or are convinced that you are bringing unique insight to the table.
5. Write an attention-grabbing headline
To a great extent, a compelling and attention-grabbing title can go a long way in selling your eBook and you can use it for branding purposes. A good eBook title will give you the clicks and the opportunity to introduce your sales copy to your potential buyers.
Basically, you have two main options to choose from when searching for your eBook title to use. The first option is to select a keyword rich title and the second option is to choose a benefit rich title.
6. Show your experience
There are many ways to demonstrate and express your expertise in your niche topic before publishing your own eBook online. Write an eBook and start distributing it for free. You can even use it to build a subscriber email list before finally launching your product.
Another method to develop your expertise and visibility is to write SEO articles and distribute them through relevant internet outlets such as article directories, blogs, social media, etc. You can also give interviews to bloggers, experts and webmasters in your niche.
7. Write an effective sales letter
In your eBook marketing campaigns, there really is no face-to-face selling. And because you’ll be directing potential buyers to your sales copy, it’s important that you take the extra time and care to create something that appeals to their emotions. You want them to see and appreciate the benefits of downloading your eBook rather than the money they will pay for it.
You should read a lot of good sales copy in your niche and take notes of the hot spots in all of these materials. Now you can take notes of these top 7 ideas before publishing your own eBook online.