YouTube was created to host and deliver videos. Was it created for all types of content, including your marketing videos? No, it wasn’t, as evidenced by the sales of “pre-roll” advertising rights on the front of any video. However, there is a reason to use YouTube.
The reason you want to use YouTube as a distribution point for your marketing videos is because the software provides keyword terms/tags that are associated with your video when you upload it. Also, your video title is relevant and will show up in search results, so by all means, use YouTube to distribute your video. So while you probably won’t get as many direct views from YouTube, it will still help your video get found in search engines.
But does it make sense to use YouTube to embed a video ad on your website? Yes and no. Yes, because it’s free, but no, because you run the risk of someone else’s pre-roll ad appearing in front of your own ad. YouTube was never created to be a marketing hosting company for videos and therefore they have the right to use your content as they wish, once you have uploaded it.
The best place to upload your video ad (if you have one) is an online directory whose sole purpose is to support your marketing efforts. These would include a local search site dedicated to providing local news, activities, and/or local business information. They will help you create a great video, upload it to YouTube for you, and host it. They’ll also suggest additional ways to distribute your video ad to select placements to get more views and conversions.
Video advertising has a greater impact than text or display advertising. So you need a video ad and distributing it wisely is important. While you should include YouTube as an upload option, it is not the preferred way to market and advertise your business.