If you plan to make money through a sales funnel, then by far the most important thing to start thinking about is your targeting. In other words, how do you ensure that the right person is receiving your autoresponder messages? How do you ensure that the subscribers that find their way to start your sales funnel are the right types of prospects?
This is what is called ‘targeting’ and it is really the difference between making a lot of money and not making any money at all.
The most effective way to demonstrate why segmentation works really well is to think about sales. In sales, you have people starting their professions by cold calling and selling things like training courses. These are people who will pick up the phone and try to pitch something expensive to a random stranger.
Now, some people will be very good at it and those people will probably be the ones that are successful. As they improve, they will be offered better and better jobs within your company and sooner or later this will lead them to make a lot of money.
What is the best position?
Sell to well-qualified prospects who have a lot of cash. Consider this: if you can promote something to strangers who probably don’t have a lot of money, it will be easy to promote it to wealthy people who have already told you they want to buy!
This is the concept behind product sales and is how you will ensure your business is thriving when you use a sales funnel.
Because the equivalent with a sales funnel is simple and easy: this would mean locating specific prospects and sending them to your site. It means finding people who show an interest in your specific niche, are the right age and gender, and have the right income.
As?
With the help of PPC of course! PPC stands for Pay Per Click and this is a type of marketing where you only pay each time someone clicks on your ad. PPC ads can be placed on Google search (through Google AdWords) or placed on Facebook, where they will target people not only based on their age, gender, and location, but also based on their hobbies, interests, and job title.
If you can do this, then you can find the exact type of person who is likely to buy from you, and then ensure that these are the people who start their journey through your sales funnel. That way, you are bound to succeed!