The Internet has changed the way we communicate. Emails have replaced letters as the primary means of communication. Every day, thousands of new emails are created. But not all of them are genuine, as there are dozens of methods to create email addresses. Adding some more may be wrong and others non-operational.
It becomes the sender’s personal responsibility to verify emails online. The verification procedure involves identifying whether the email address is valid and deliverable. Every email address is verified. Here are 4 valid reasons for you to do it.
1. Create a list that complies
Companies often ask website visitors to provide their email addresses as part of their marketing strategy. It may happen that the provided ID is incorrect: a typographical error or an intentional error. If you start sending emails to such inaccurate addresses, you will only get an equal number of bounces. If the email account is no longer operational, the message is not delivered; however, he is under the impression that he has been delivered.
It is a sheer waste of time and effort. You will send emails, but none of them will convert. If you choose to check emails online, you can complete this error.
2. You will not be blacklisted
Did you know that your online activity is being monitored? Email service providers like Gmail, Yahoo! and Hotmail keep track of the reputation of your mail server. This includes the number of emails reported as spam, the number of emails bounced, and emails successfully delivered. It’s as good as saying you’re building your reputation with every email you send.
If you have a negative reputation, there are chances that you will be blacklisted.
3. Image and business performance
Business emails are used for many important communications. This includes information about new orders, order confirmations, order tracking, etc. If you have the wrong email address, this data doesn’t reach your customers in a timely manner.
4. Peace of mind
As a business owner targeting potential customers, you can be sure there’s a real person behind the email address, and not some idiot trying to play dumb with you. It is often noted that people who would not like to receive promotional emails are those who provide email addresses with a missing or additional character; very few are a typo.
In this way, you can filter high-quality contacts from low-quality ones. You will know which clients are really interested in receiving notifications and which ones are not. You can avoid becoming a spammer. You can also keep your list up to date.
For all of the above reasons, it is necessary for you to verify emails online. A good online email verification service can help identify and remove invalid email addresses and can make your email campaigns successful. There are several free hosted software programs that allow such verification. Choosing the right one can make your job easier. In the end, you will have a clean list that you can leverage for marketing and promotional purposes.